How to Create a #Social Media Marketing Strategy in 2024 _( Step-by-Step-Guide - English )

                         

              How to Create a Social Media Marketing   Strategy in 2024 

                                       ( Step-by-Step-Guide - English )

My Seven Steps:-

in the social media industry the word strategy gets tossed around a whole lot but do you as a social media manager really know how to create a killer content strategy for your clients that gets them fast and great results well after today's  I promise you're going to feel confident a social media marketing strategy for clients in .

my seven steps now with the skills that you will learn today you will be able to actually charge the big buck hey my name is Mill and I own a multi6 fig social media agency and I now help social media managers do the same if you're new here and you're an aspiring six figure social media manager make sure to grab my road map to becoming a six figure.

Social Media Marketing Image

First  step:-

 social media manager that I will link right here now let's dive in the first step in creating a killer content strategy for your clients is by conducting research now a great portion of creating a strategy in general is going to be research now while this may seem boring this is really going to help set you up for Success because you need to know what you're working with now there are a couple of different ways you can conduct research you know one of the most common ways is through social media itself right where you're looking at different accounts in their industry their own accounts but you need to gather data on a lot of different aspects that have to do with the client right so I'm going to show you a way that I like to conduct research myself and through different tools so I like to actually use Sam rush to conduct research on.

 social media by using their social media tools now back in the day these were actually free I've mentioned them before in different videos but this is actually now a pay tool but if you're just looking for the social media insides from Sam rush I believe it's around $20 a month I can link them in the description but what I like to do here is I would like to look at all the different insights and analytics of my client right and I need to get an idea of what are they doing well what aren't they doing well what does their current content strategy look like and you can see all of that here in in Sam so here I can see in the last 30 days I can see exactly how often my client posts so .

they post half a time a day so that's 14 in an entire month I can see the kind of post they do so mainly reals here and carousels and so that way I can gather so much data on why something isn't working for them when they mention that in a call right I can see their engagement rate and what types of Engagement they get and I can compare them also to other competitors which we'll dive into later but I do wanted to show you that you can gather a bunch of data here specifically in Sam Rush that I prefer to use other tools.

 that you can use is one that I like to use from time to time is ninja ltic ninja ltic is quite a common tool too and it has similar insights I will say but one thing I like to check on ninja lithic specifically like if I use my my own name is you can find someone's engagement rate and things like that now the reason why that's actually so important in the research phase that you take note of all these things is because you want to compare the data in 30 days in 60 days in 90 days right so you need to have these insights so that you can showcase the client what's going on where you can see the growth.

 which I really like on ninja LS as well the follower growth and so you can go back into certain dates I think they have Italian English here so if I go back in here you can see like on this  I can go back into that day and actually look okay what did I do that day that made me gain these followers right the number of posts you can see here as well and the weekly and monthly followers and account gains as well as hashtags that the account use so you want to gather again as much data as you can about an account so that you can then set yourself up for Success see what's working in in the industry as a whole things that are doing well on.

 social media and doing not so well before you dive into anything else right gather as much data as possible here now if you're wondering how I create monthly analytics reports for clients I actually do have a full video on that where .

I'll also go over data and how to interpret it so check it out right here and let me know what you think now .

Second  step:-

                                                        

                                                    #Mobile Using to Social Media Image

the second step in creating a killer content strategy for your clients is by setting the expectations now how do you do this in the onboarding phase I specifically ask clients what are your goals what are the business goals I'm not even asking them for their social media goals cuz I am the expert at the end of the day right they hired me for my expertise so I'm simply asking them what are your business goals and how do you see social media play into that to work towards these goals because here's the thing let's say a client wants to increase.

 their revenue right and all they do is posted DRS they get great engagement they get a lot of reach but they're not making a single sale and they're content strategy needs to be tweaked right now let's say someone is just looking to create brand awareness then maybe yes you do want to go very heavy on the reals in order to get their name out there because you're not that focused on generating the sales at that point right that's why getting their goals and their expectations is so important so that you can align the content strategy accordingly so.

 something that I like to do in my marketing strategies is I will line up the goals they mentioned for the business then I will line up the social media goals on how I see social media work towards these goals right whether it doesn't matter the time frame but how we're going to work towards these goals and then I like to line up the metrics on how do we measure success right from a social media standpoint how do we know that we as a team have done our job now I cannot emphasize how important this is enough because what you will see is that if you don't do this and you're not on the same page the expectations aren't there then within three or six months either you the client is going to be disappointed at where they're at because you haven't had that conversation so setting goals is so important because it will determine your entire content strategy.

 now if you want to know how I create a general social media strategy I do have a post about that as well that you can check out right here with a step-by-step guide into the social media strategy.

Third  step:-

 now the third step in creating a killer content strategy for your clients is by spying on the competition now I don't want you to completely get carried away looking at other accounts right and going into the comparison trap but it is important for you to know what's out there and also it can provide a lot of clarity what I've had before with clients is that in the onboarding session they were not sure about certain things I'd given them advice you know they're still unsure what direction to go with certain things and that's .

when it's a good time to pull up competitors because that's when you can say hey this is what that person is doing they seem very successful with it we should take a Chapter out of their book or hey look at what they're doing and take little things from everyone and put it together into your own strategy so again here is how I like to do the competitor analysis and again I'm gathering data it's still research right but again I go back into Sam Rush here because they offer so much data so if you are inside the social media tools of Sam rush they have under social tracker what you can actually do is when you open a project here you can add in competitors so here you'll see .

I have my account here that's called you and then I I can add anyone else that I want to add and you can compare your activity your engagement your audience to the competitors and this is just so valuable because you can see exactly what they're doing you can see their best performing post and you don't even have to be hooked up to their account so again super valuable insights into their content strategy .

so that you can still the things that they're doing well right so this is a big big part of your content strategy because you need to know what they're doing well and not doing well and another reason why this is so important is because if one month your client may feel like who our engagement is low our story views are low nothing is quote unquote working what you can do is you can compare them to their competitor and say.

 Hey you know we're actually doing the best out of our competitors in terms of engagement right so you want to look at competitor that are within their range I do want to emphasize that so you don't want to compare a startup to an account with a million followers right because it's not a fair comparison but you want to keep the competitors kind of within their range and a good variety so that you can pick and choose different things from each of them and that way they have an overlap they have things in common and you can create a well-rounded content strategy .

Fourth  step:-

now the fourth step in creating a killer content strategy for your clients is by auditing their current content strategy now whether your client has an actual strategy in place or not you can still learn a lot from whatever they have been posting and doing right every post we put up gathers data and it gives us valuable insights so you want to technically go into their account at that point when you have access and let's say we take Instagram right you want to go into their insights where you can see exactly what has been working for them .

so I like to go to insights content I've shared and then what you can say is you can say the last 6 months let's say that is a good time frame gives you a bunch of data and it's not too far back to where there's a lot old content now what you can do you can filter these by different metrics right by shares accounts now actually what also if you put it on posts what you will see that's when you will get more options on the metric.

 so now you can see okay what got them the most saves so now I can see exactly oh this type of content is getting me the most saves so maybe I should trade more of that type of content right or what type of content is getting them the most follows and then again I will see exactly the type of content that is getting them the most follows so depending on their goals you now know things that they have been doing well and sometimes what I do is I like to repurpose content they they have done that well but could do even better so .

you're going to optimize the content and see how it performs the second time around but other thing what they have currently been doing is key because even though they don't have a strategy or didn't really know what they were doing you can still learn a ton from the insights that they have in their current account or whoever whoever has been managing their account now if you want to know how I myself create over 30 pieces of content within 10 minutes and I show you the exact system on how I do it then check out this video it will help you a ton .

Fifth  step:-

now the fifth step into creating a killer content strategy for your client is by creating a cont content funnel, as I like to call it now your client does need to have a basic funnel in place in order to set you up for Success right so a couple of things that a basic funnel have is a lead magnet like a free download of some sort to get people into the funnel into their email list a low ticket offer preferably this could be a course maybe a bundle templates anything and then an application for whatever High ticket offer they have now.

I do realize this is for mainstream service based business right this will be different for e-commerce but again you need to have these pieces in place for any any funnel so this is something important because when you're looking at the content funnel,I like the basis of top of funnel middle of funnel and bottom of funnel so you have three different boxes and three different types of content .

you want to be creating in order to get people into your client funnel right so top of funnel is the awareness type of content as I like to call it this may be the reals the trends the fun things, that attract a lot of eyes right the middle of the funnel this is where you want to educate people already are aware of you but they want to learn more they want to dig deeper they want to know they can trust you and what you know and then lastly bottom of funnel is really the promotional content ,this is where you convert them into a customer at the end of the day right so again .

it's really hard to have a Content funnel if your client doesn't have a funnel in place and that would be a huge risk for them unless their goal is simply to exist and be active on social media they need to have a funnel in place so that you can create the content funnel now if you want to know all the dos and Dons of 2024 for social media management then make sure you catch up on this video that I launched at the end of 23 that gives you all the insights that you need to know this year.

Sixth  step:-

      # Social Media Announcemen Image

 now the sixth step in creating a killer content strategy is by creating content pillars the content funnel simply itself isn't enough you still wouldn't know what to to talk about necessarily right you know the type of content you want to create but you need to have the specific topics for this business for your client that you will regularly touch on it really depends on the client and and the things that are important to them, so for example for myself social media strategy is a big one that I often talk about social media management .

Instagram so these are all different topics that I touch on and depending on the client you want to add these in and give a little bit of a description on what that would look like and then you don't have to worry that you feel limited to these pillars because each pillar can have a bunch of sub topics underneath them because of course social media strategy is very broad right this can entail Instagram strategy this can be social media manager versus social media strategist this can be a quote there's a lot of things that go underneath that main topic but you need to have these different Topics in play so that you can actually audit later on what topics have been doing well.

Seventh  step:-

so the seventh step into creating a killer content strategy for your client is by experimenting now that you have all these pieces in place .

that I've mentioned in today's video I need you to execute create the content but remember that I need you to experiment now an important part of executing the content strategy that you come up with is that you need to know your platforms okay Instagram isn't .the same as LinkedIn LinkedIn isn't the same as YouTube YouTube isn't the same as Tik Tok right different things work on different platforms so you want to optimize accordingly but always make sure you stay experimenting .

so that you can learn what works best for each account and that brings me also to Instagram specifically where some accounts simply Drive of reals they convert they get a lot of reach and if it does well for them you know don't fix it don't fix what isn't broken but otherwise you need to really figure out what are we going after the goals that we set in the previous step and how are we able to get to their goal with the content we create through the content funnel right so again all of these steps together will form a killer content strategy that you can execute experiment with and adjust over time no strategy is ever set in stone as you know this is a very fast-paced industry.

 so you want to leave room for experimenting along the way now this wraps up the seven steps to creating a killer content strategy for your client if you found this video helpful at all then you could help me out by hitting the subscribe button so I can create more free content just like this for you and I will see you in next week's video