What Does a Digital Marketing Specialist Do? my name is Jenna if you're new here today I wanted to answer the question of what does a digital marketing specialist do so I work as a digital marketing specialist for a marketing agency I want to talk about kind of these six pillars of job responsibilities and then break down some things that will often filter in to this job position or to digital marketing in general that shouldn't necessarily filter in so I'm going to get into that and we will talk about this job position together. so let's get into it so the first of the job responsibilities is strategy and brand development now not every digital marketing specialist will be involved in strategy or brand development it largely depends on the company that you work for if you are a digital marketing specialist for a company that is not a marketing agency versus a marketing agency if you're working for a marketing agency specifically odds are that you will i...
How to start a digital marketing agency
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How to start a digital marketing agency from scratch in 2022 so you're probably wondering hey agencies make a ton of money, and they do and by the end of this video you'll know exactly how to build an agency starting from scratch with no team no money and no network and I can tell you from experience.
What it looks like to start an agency with and without money and the resources I’ve done it in both ways here's the main difference between them when you have money you can quickly hire people who are going to build business for you and focus on whatever is their strength, and you can focus on your strength I’m good with content marketing.
I’m good with SEO, so I focus my efforts on driving traffic to my business whether it's creating videos like this or writing blog post content or speaking at events the rest of my team focus on other areas that I know that they're great at such as management client services strategy I also help with some strategy but more, so I do that because I love it I’m a marketer now, when you don't have money you'll need to wear a few different hats to run the business and deliver the results to your clients especially if you want them to be satisfied.
You'll need to know which hats you need to wear, or you'll get completely distracted from things that'll actually grow your business and keep your clients happy according to remarketed in 2021 digital ad spending worldwide has grown by 29. 1 reaching a historical high of 491 billion not million but billion dollars a lot of people want a slice of that pie, but it's a large enough industry for you to be able to grow that agency and make a lot of clients happy while becoming wealthy.
So let's go over the core things you need to focus on when you're starting an agency today especially in your first year number one focus on getting a niche expertise businesses that get paid by their clients on a recurring basis or at least high ticket products or services they typically focus on one thing right is it ecommerce or are you doing marketing for b2b pick one specific
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Thing focus number two client acquisition when you want clients go with businesses that are focused on investing and growth people who are spending money on Google Ads or spending money on social ads like face book you can look at people's face book ad library to see if they're running any ads recently tools like spy user says they'll show you this I have an entire video on how you can get more customers from your agency, and you should go and check it out the link by the way is in the description focus number three delivering amazing services and results look services businesses most of its word of mouth if you do a crap job.
You're not really going to grow so make sure that whatever activities you're doing for your clients you're focused on getting them results focus on building result-based portfolios so that way people keep referring you their friends business owners no more business owners focus number four documenting processes start at a high level then go more in depth and don't worry about perfection processes change over time focus number five self-management you need to be great at managing not just other people's time but your own time you need to be super organized you know those people who have really messy desktop computers that can't be you clean it up stay organized use basic product management platforms like tell base camp Asana notion stick to your deadlines do not over commit do not overpromise deliver upon what you agreed upon and ideally deliver more than what you agreed upon focus number six hiring and staffing happens to you when you start scaling up look the bigger you get, the more people you're going to need you're going to need to learn how to delegate those low value tasks so then that way you're focusing on the most important things that are generating your row make sure you get people who have achieved the results you're looking for a few times in the past because they're much more likely to do better versus people have to learn on the job that way you don't need to do tons of training and management and they're self-sufficient
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