How you can learn digital marketing online for free and start making money using those skills

How you can learn digital marketing online for free and start

 making money using those skills

   

how you can learn digital marketing online for free and start making money using those skills whether you are someone who already is in digital marketing field or has started their career in digital marketing or you are someone who wants to start from the scratch this particular step wise process is for you now if you are someone who is just starting in digital marketing this whole process until you start monetizing.

your skills can take somewhere between one to two months and once you start monetizing your skills you should be expecting somewhere between ten dollars to forty dollars per hour the good thing about this process is that you will not need any kind of investment except probably a laptop and internet as well as your efforts you will put ,in learning these digital marketing skills now all this might sound like a click bait and you might be wondering whether these claims are realistic the short answer to this is these are all realistic claims and I will show you proof that I have done some projects myself and I have trained a lot of people to do the same and also before we jump into the actual process and I show you the step-by-step guide .

I want to explain why I mentioned click bait and what is the purpose of this video now if you are already a subscriber to my channel you know that I only create videos specific to certain platforms and where I show you how to use those platforms and how to do performance marketing, this is the first video where I kind of link these technical skills to how you can use those skills to make money now why I changed the content for this particular video let me explain now a few days ago this particular video popped up on my YouTube and I was really curious and I clicked on this particular video .

I watched this video basically what this person in this video is saying is against these guys now if you see these videos here these thumbnails all of them claim that the same thing, how to you can make money online but their claims are a bit unrealistic because they have kind of inflated the numbers, which you should expect by making money but overall what they are saying is right now basically what this guy is saying is these guys might be right but the expectations.

they are setting is wrong and they themselves have not done this before and they don't even belong to this particular field so what I did is I checked all the credentials of these people here and I checked their LinkedIn profiles I checked their YouTube and I agree with this person here that they are not relevant to digital marketing field now what they are doing is they are just riding the trend of these videos are doing good and they are just creating these videos by looking at others content now when I watch these videos from these people.

it's very clear that they don't even understand what Google ads is they don't even understand in some videos they just mentioned like okay the good one of the good platforms is Google ad manager and I’m sure they don't understand what Google ad manager does and on the other hand Dorian mentions in his video that he's not from this field and he's not completely sure if somebody knows he should comment but he had his doubts based on the videos he watched here now from all this what I understand is people are interested to learn digital marketing skills but they are also interested to know that how they can monetize their skills it's clear from all these videos that the number of views they are getting so I decided that okay I am telling people how to learn digital marketing,

how to learn different skills then I should be able to tell them that how they can monetize these skills as well because, I already have an experience in all this and a year ago I was really curious to know that how a digital marketer can monetize their skills so I tried a lot of things in this year and I just want to give you a quick sneak peek among all those results.

so that you are able to have right expectations as well as you are confident after I show you the process that you can put all your hard work in there and you can start making money as well now the first thing I want to show you is the YouTube channel where you are watching this video I started this a year ago and I am at 22,000 subscribers in one year which is above average and if you look at the cpm rates here for example in last 28 days uh the playback based cpm is 21 almost 22 dollars and if you look at last 90 days it's around 21 which is very rare because the cpm's about 10 is very rare now the other thing I did is I started a blog which is still tiny if you go to my website here and if you look at the blog I just have like nine blogs.

which are very small as well like I I would say not even more than thousand words if you look at this blog for example it's just like maybe two pages and that's all and this blog is monetized already as well so I’m just monetizing the blog pages and this page toolkit just for experimentation so if you go to toolkit you go to these pages on my website you will see ads and it's already monetized and I have started this blog like a year ago and probably one blog every month and very small blogs as well so that was the second stream I did now apart from this I also tried a udemy because I used to create videos for YouTube so I put the same videos in form of courses on udemy

where I got almost 1100 sub paid students in one year now I know that udemy is not easy you have to create courses thoughtfully which people will actually pay for now apart from that I also wanted to check and experience how we can monetize these skills on freelancing platforms like up work and freelancer and if you see here I have done.

one project like I just wanted to experience so this Google data studio from which I earned like 35 dollars obviously I’ll tell you more about this when, I’m explaining how to do this but this is just to give you an idea now apart from this I have done a lot of other freelancing projects with companies where I helped agencies to upscale their team to help them to set up a team for performance marketing as well as I have done on YouTube audits and apart from that I have done a lot of consultancy projects as well

now why I’m telling you all this information is to so that you are sure when I show you the process you're sure you put all your efforts without any hesitation so and you are able to make money in one or two months so I have divided this whole process into three steps for some it can take a month for some it can take up to two months depending upon how much time and how much efforts you put into this particular process now the three steps of this process are the first one is learn the fundamentals and get certified now if you already know the basics of all these platforms.

which I’m going to show you probably can skip the first part the second part of this is be good at it this is very important and I will tell you exactly how you can be good at it which will actually help you to make even more money or start making money fast the third one is start making money which I will explain in this video as well so let's jump into my laptop now if you see here the first way to understand the fundamentals and to get certified is you have to go to this website called skill shop dot with Google. com now this is a learning management system from Google where they put all the resources about all their platforms for free now you can find all Google courses here about all their platforms and the courses are structured in a very good way where you will learn the concepts and in certain cases in certain courses they have some practice modules as well now once you go to skill shop.

With Google.com you need is a Gmail email address this is important because once you have the certifications they are linked to your Gmail email id and if you are working for an agency and you want to become a Google partner you have to link that email address with your work email as well so that Google can give you a partner batch now about this platform if you go here now what once you are on the home page what you see here is explore now on explore you will see all the platforms the courses are categorized platform wise.

now if you are a beginner you don't have to look anywhere else except Google ads because that is where most of the opportunities are and that's where you can make a lot of money which I will explain later then the second tab is get certified once you understand these courses once you do these courses then you can get certified in Google ads now for this video.

what you have to do is the first thing you do is you click on sign in now I’m already logged in with my account let's say I will log in with senator v show ads now it will ask me a lot of information about my profile like email address the first name last name country company so, I will say let's say I will do united Arab emirates and then company I will select anything senator v run ads and then company email is senator vroom ads Gmail. com you can give your company email address because it will help you if you are looking to get become a Google partner then we have connect Google ads you can skip this and you can anyways come back later if you need and uh link your Google ads account even if you have it now once I click on continue.

  

I will be redirected on this screen welcome to skill shop and it tells me about the platform so this is where you will be landed to now on this platform if you go here if you go to home page here it will show you that what are the courses if you have if you are already uh have done, some courses it will show you all you have the courses you have done what does Google recommend you to do next but what where you have to go is browse now in browse it will show you all topics which is all platforms if you see here you can browse courses related to Google ads Google for education.

Google marketing platform Google analytics Google my business ad manager and all of that but for now if you are a beginner I would like you to focus on only Google ads because Google ads is so vast there's so many opportunities there and honestly I believe that Google ads is like the mother of all advertising platforms now once you enter the Google ads what you will see here is the first one is Google ads certifications where you can go after you have finished your courses and after you have finished your fundamentals so the first thing I want you to start is start from here so the first priority is you have to learn Google ads search then you have to learn Google ads discovery then display then Google ads video shopping Google ads measurement and as much as you can but at least you have to do Google ads search discovery Google ads display and video and shopping ads these are the most five important modules now you can just do Google ads search and start making money but I would recommend to do at least Google ads search and Google ads video which is YouTube advertising because you will find a lot of projects freelancing projects regarding Google ads search and video but then shopping is also a booming field so any e-commerce website they need shopping, ads so the priority for I would say is Google ads search is the first one Google ads video which is you tube advertising is the second one then the third priority is shopping ads and then I would say Google ads discovery and Google ads display now once you are done in all these platforms.

what you can do for example if I click on Google ad search now it will take me to this page where it will show all these certifications they have regarding Google ads search, now honestly if you do like all these certifications regarding Google search you can easily become an expert in Google ad search now the good thing about most at least Google ads is it's a free to access platform.

you can create an account and you can practice as much as you want for free so I would say if you are just focusing on Google search and you do all these certifications and you create an account and practice there is no you can easily become an expert in Google search now you have to go through all of these certifications one by one for example if you look here, it will tell you the details earn a Google ad search certification and its 3. 7 hours course.

 

including the certification and the content then learn the fundamentals of Google ad search learn how to create Google search campaigns they are all beginner and then you have intermediate optimized Google ads search campaign explore search ads optimization best practice and then there is one more Google ads tutorial search beginner, so what you do is initially click on beginner finish all the courses then you click on here you filter by intermediate and finish all these courses now if you look here if I click on let's say this one Google ads certification.

now the content of this course is in I mean the Google skill shop the content is put in a very very uh structured way so that your learning experience is good now it will tell you the details about this particular certification you can click on get started directly or you it will show you prepare for the certification this is if you already have been through the course you clicked on get started it will take you through courses there are multiple courses where it will give you examples real life examples and tell

you about different concepts then after that before you can I mean attempt the certification because in Google skill shop if I go for Google ads search exam for certification and if I don't pass the pass percentage is around 80 if I don't pass for 24 hours, I cannot attempt this exam again now what you have to do is once you click on get started you will go through different modules then you will have do and knowledge check assessment before the course it's like a test for the test and then click on pass the assessment or what you can do is you can study Google ads search optional these are like the additional uh topics on this course.

I would suggest to go through everything in this particular course and once you finish this you go back to skill shop then click on learn fundamentals of Google search once you finish all these courses then go back so once, you are done with all the modules and these courses in Google ads and you do the certification then you would move to YouTube then shopping then Google ads display now this is more than enough to make a lot of money and to continuously get projects.

now the good thing about this is now once you have these certifications it will not help you to just do the freelance projects it will also help you if you are looking for a job for example I have been in this particular industry for like 10 years even I have done a lot of certification so if you go to my profile with these certifications, what you can do is you can also add it to your LinkedIn for example if you go to my profile and license and certifications I have like 16 certifications done some in 2018 and you can link all these certifications here for example like these.

I have done regarding uh dip and ad exchange but similarly you will have something for your uh Google ad certifications you can even link it this way once you click on see credentials and you can link anyone can come to your profile they can see your certification with the qr code and these certifications honestly carry a weight even if you're looking for a job and you go for an interview.

if you look at my resume I have one video here which talks about my resume where I show my uh resume I have added these certifications and resume in my resume as well uh if you are a fresher you don't have work experience you can add these certifications in your resume so that is the first part of our process which is get certified and learn the fundamentals even if you do just.

Google search this is more than enough to get a lot of projects but I would recommend to learn Google search shopping ads YouTube as well as display now once you're done with this step the second step is get good at what you learned for example if you just learned Google ads now what you have to do is you have to practice a lot you create a Google ads account for free where you can assume that you're working for a particular client in a particular industry let's say Nissan Dubai or in your case whatever you can choose a real estate client an actual client with their website and once you're done with the course you will know the process.

how to do the keyword research how to actually create campaigns how to even optimize campaigns but to be really good at this you might need to put some more effort so that's where the second step comes in which is get good at what you learned now the best way to get good at what you learned is I would say for example you learned Google ads now you have to go to YouTube where there are a lot of courses about Google ads which will show you with practical examples those are experts from the industry some of them have 10 years experience 15 years experience even on.

my YouTube channel I have a dedicated playlist for Google search where I have like 12 videos which average from 20 to 30 minutes and if you watch that playlist or from any other expert on YouTube you will be really good at it because you will have a lot of confidence now if you're someone who doesn't want to go to YouTube who doesn't want to see ads there are a lot of courses on udemy as well but trust me I have seen udemy as well as YouTube you have a lot of good content on YouTube as well so once you have these certifications and you are you have even done a particular course on YouTube regarding Google ads or YouTube advertising the second thing you have to keep in mind is this is a very dynamic industry now that you have chosen to work in this industry and you have put efforts to learn different technologies or platforms you need to keep ahead of your competition with what's going on because it's a very dynamic feel and things keep changing for that there is a resource called Google ads help if you just search for Google ads help in Google search you will be redirected to this particular support. Google.com forward slash Google ads now on this particular website there is a section called announcements.

now you need to continuously go and check this particular page because any new feature that Google ads comes up with the post it here with all the details for example uh an easier way to import offline conversions let's say deliver more engaging, search ads with improvements to ad extension so let's say if I click on read more it looks like that Google has come up with some improvements in their ad extensions so.

you can learn all of that here and so that you can keep a track of what's going on in this industry now once you are done with these steps trust me you will be an expert and you will be able to run campaigns start campaigns run campaigns optimize campaigns and run profitable campaigns overall digital marketing is no rocket science these all platforms.

including Google ads are intended to be used by end customers but it just needs some efforts to learn the fundamentals and practice a little bit now once you're done with these two steps it leads us to the third steps which is actually one of the important steps how to monetize your skills now you learned all this how can you monetize, now initially in the beginning before you have a lot of business acquaintances you have clients who can refer you the easiest one of the easiest way is freelancing website for example in this case let's go to up work up work is also one of the good websites.

where you can find freelancing contracts now if you look at up work for example I just wanted to experience it as I told you before what I did is I went to up work I created a profile which is straightforward it tells you if you have any certifications what kind of skills you have and then I saw one of the project which was about Google data studio here now because.

I just wanted to experience it because I don't want to sell time like this because I have other projects I do so I looked at this particular project which was about Google data studio this person here my client he wanted he had a data in an excel sheet and he wanted to create a data studio uh dashboard for which the he will in the back end.

he will update the data in the excel sheet and in the dashboard he should see the visualization of that particular report now I am an intermediate to expert somewhere between that in terms of Google data studio it is another platform like we discussed Google ads so Google data studio is another platform which obviously you can do the course on Google uh skill shop.

as well but this will be probably later the first priority should be Google ads now I looked at the requirement this client had what I did is I went to Google data studio and I had created some dashboards I quickly uh copied one dashboard changed the data and sent him a screenshot told him see this is what I have done and if you want I can do this for you as well obviously it took me one and a half hours maybe two hours I don't even remember uh and he paid me 30 the total budget was 20 but he ended up paying me 35 for this particular project and this is actually the data studio report I did for him obviously I have changed the data for uh non-disclosure agreement.

so this is the dashboard he I created for him from the excel sheet and it took me like one and a half to two hours maybe so this is an edit view let me show you how it looks so this is how it looks it has multiple pages and this is all the data now you don't have to stick to up work only there are a lot of other websites who do it because, I think that is freelancer and I I’m not sure about all of them but I know up work and freelancer are one of the biggest but the interesting thing is when you go to up work uh what I realized is I was just going through before making this video.

so I searched for people who just know Google ads so if you see here uh so I it's like how clients find you and uh so this person here let's say Steve b he's a Google ad specialist and his hourly rate is 105 dollars per hour and he has made one million dollars plus already and he's just Google ad specialist now there is one more Google ad specialist and he has also made hundred thousand dollars plus and his hourly rate is 63 but obviously these are like people who have experience for six years or even above but when you start the realistic uh figure I could find is you can make.

somewhere between 10 to 40 dollars obviously depending on once you start obviously initially you might have to do projects on 10 dollars per hour but once you start doing projects and people give you ratings obviously you can then increase your price for example in my case the project I did uh my client gave me five star now obviously if I was serious and I wanted to do this full time .

I would have more clients once I have like five star ratings I would obviously increase my prices but this is just to give you an example for example uh if we just look at YouTube ads so let's say YouTube ads now if you see here there are people, who are YouTube ad specialist because they did some projects they liked it and if they're focusing on YouTube ads now YouTube ads is a part of Google ads but these guys are super specialized they just focus on YouTube ads their rate his rate is 150 dollars per hour and there are a lot of people from across the world now this person is 85 dollars per hour and let's say.

kuldeep s he is face book ad specialist Google ad specialist and see now there are some people who are okay this one uh this person here he is just YouTube seo expert he just looks at YouTube now his hourly rate is 35 dollars he has also made more than hundred thousand dollars already and on up work only as well so if you click on here he will have details.

now why I’m showing you this is because when you create your profile on up work and freelancer or any other websites just look at these top uh profiles and create like write your headline like write your details in the same way like they have done.

so if you see here there might be education and in certain cases most of the people have different profiles here and they have already added what kind of certifications you have now you might be wondering that why i focus so much on certifications because initially when you start working on freelance projects when you see because in these all the websites have I mean uh different workflows but overall what they do is you click on find work once you are done with your courses you'll click on find work you will search here for let's say uh Google ads let's say search ads now let's say you are a search ads expert you will search for projects which are related to search only let's say let me find something relevant Google ads promotion now you will click on this project they have given all the details they have given what is the hourly rate they can pay okay in this case it's a fixed price of 500 and obviously you'll go through all the details and once you think that okay you're good for this you know.

how to do this you can click on all of them are basics like you have to set up a campaign you have to help them create an account or optimize the campaigns which is you which you will learn in step one trust me but I just asked you to do the step two just to make sure that you are very good before you start then you click on submit a proposal once you click on submit a proposal that's where you will use your certifications so in your response to this particular profile you can mention in your response that okay in your cover letter that see these are the certifications.

I have done if you have already done some projects then you can add these project screenshots and whatnot but also you can add like uh tell them that initially if you don't have any projects you can tell them listen I have done these certifications this is my Google ads account I can add you as a user i can show you what kind of dummy campaigns I have done.

so that you can go through the structure and the research and the keywords I have done and in the beginning that will be really helpful so guys that's honestly all uh for this video I hope this was helpful for you in any way again I’m telling you like you have to put be confident just put your efforts if you are seriously looking at bringing a freelancer and learning digital marketing skills not just for freelancing projects actually for jobs as well the process is same the first two steps are same I have seen a lot of people being successful in this and I wish you all the luck I would again say just put all your mind and heart in this for a month or two and I’m sure that you will be able to create your monetization streams from all these skills thank you so much I will see you in the next one